The ADA Seal of Acceptance may look a little different the next time you see it on a tube of toothpaste or one of the hundreds of other products that have earned it since the Seal program began in 1931.

The Seal’s appearance, the ADA logo accompanied by a paragraph laying out which product claims the ADA has accepted as scientifically valid, will have changed. The paragraph will be reduced to consumer friendly bullet points beginning this year.

“The idea behind the bullet points was to make it more clear and obvious to the consumer specifically which benefits of the product have met the ADA Seal of Acceptance requirements for safety and efficacy,” said Dr. John Dmytryk, chair of the Seal subcommittee of the ADA Council on Scientific Affairs.

The consumer dental products that earn the Seal will still have undergone ADA scrutiny, with extensive review of data from clinical and/or laboratory studies to ensure the company’s therapeutic claims are legitimate. But starting in 2017, the products that earn the Seal will be accepted according to updated requirements as set by the ADA Council on Scientific Affairs.

Sealed by science: Examples here of the updated Seal show how the product claims that the ADA has accepted as scientifically valid will be shared with consumers.

The council revised Seal requirements to be consistent with current ADA and American National Standards Institute-approved standards. The new requirements also help to ensure data submitted by companies reflects current scientific knowledge and study design, said Dr. Dmytryk.

“The overarching goal was for data submission requirements across all product categories to be consistent, valid and reflect current science,” said Dr. Dmytryk. “The revised requirements will enable manufacturers to achieve product acceptance in a more timely and efficient manner.”

The ADA’s Seal of Acceptance program launched in 1931, one year after the ADA adopted guidelines to evaluate dental products for safety and efficacy. In 1984, the Seal program earned commendation from President Ronald Reagan for “outstanding self-regulatory efforts.”

Today, consumers can choose from more than 200 over-the-counter dental products that have earned the Seal, including toothbrushes, toothpastes, mouth rinses, floss and other interdental cleaners, sugar free chewing gums and denture products.

article from the American Dental Association by Michelle Manchir


Is the taste of ice cream or a sip of hot coffee sometimes a painful experience for you? Does brushing or flossing make you wince occasionally? If so, you may have sensitive teeth.

Possible causes include:

article from Mouth Healthy by the American Dental Association

Ever wonder where the tea that you enjoy daily comes from? How it’s made or why it’s healthful? Owner and enthusiast, Maleah Moskoff, will be your guide during this exploration of all things tea.

Maleah Moskoff conceived of her tea business because of a deep passion for bringing quality loose tea to Madison. An entrepreneur and business development consultant, Maleah enjoys tea education and helping others who dream of starting a business or growing one.

Please join us April 6th, 6 – 7pm

For details visit our Wellness Series page


Waterpik® Becomes First Powered Interdental Cleaner to Receive ADA Seal of Acceptance.

CHICAGO (February 20, 2017) The American Dental Association (ADA) today announced the Waterpik® Water Flosser as the first powered interdental cleaner to receive the ADA Seal of Acceptance.

“This product was shown to reduce plaque and gingivitis in areas between the teeth, often the most difficult areas for patients to effectively clean,” said Dr. John Dmytryk, chair of the ADA Council on Scientific Affairs’ Seal Subcommittee. “By granting the ADA Seal of Acceptance to the Waterpik® Water Flosser , consumers for whom these devices are appropriate can be confident that they can be a safe and effective component of their daily oral care when used as directed.”

To earn the Seal, Water Pik, Inc. demonstrated, through providing scientific data, clinical studies and results of laboratory tests, that it meets ADA requirements for product safety and efficacy in the ADA Seal Program’s Powered Interdental Cleaners category.

The ADA Council on Scientific Affairs awarded the ADA Seal of Acceptance to five product lines of the Waterpik® Water Flosser. The Water Flosser product lines that earned the Seal are the Waterpik® Aquarius® Professional, the Waterpik® Aquarius® Professional Designer Series, the Waterpik® Ultra, the Waterpik® Nano and the Waterpik® Traveler .

For more information about the ADA Seal program, visit For more information on interdental cleaners, visit

About the American Dental Association

The not-for-profit ADA is the nation’s largest dental association, representing more than 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA’s flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website