We’re not only a dental office. We are also protectors of the planet by creating the first oral care products recycling program in the Dane County area. That’s part of what makes us a BCorporation. Embrace a better way of doing business.


Recycling Program


The state of Wisconsin is on the verge of joining the ranks of 33 other states and the District of Columbia in allowing the formation of “Benefit Corporations,” for-profit organizations whose missions include benefiting society and the environment.   B Local Wisconsin, a new group of forward-looking businesses and non-profit organizations, will gather in downtown Madison on February 26th to announce the launching of Wisconsin’s new Benefit Corporation legislation.

Speaking on behalf of those organizations will be State Assembly Representative Chris Taylor, Representative Dianne Hesselbein, Patrick Berry of Boardman & Clark, and Brian Anderson of DeWitt, Ross & Stevens. They will highlight the need for and advantages of Benefit Corporations, which include attracting and retaining employees, customers, and investors who share Benefit Corporation social and environmental values.

Several leading-edge Wisconsin businesses, called Certified B Corps, have already been certified by the international non-profit organization B Lab for their attention to social and environmental issues.  They include Yumbutter, Just Coffee Co-op, Whole Trees, Cricket Design Works, and Artisan Dental, all in Madison, and BoxLatch in Pewaukee. They have joined an ever-increasing number of certified businesses worldwide, including Patagonia, Ben and Jerry’s, Etsy, Natura, Kickstarter, Method, and Stonyfield.  If the experience of other states who have passed Benefit Corporation legislation is predictive, Wisconsin may see upward of 100 for-profit business organizations become part of the “B movement” in the very near future.

Summing up the positive trends, Mary Stelletello of Vista Global Coaching & Consulting, the state’s first Certified B Corp, observed, “The acceleration of Certified B Corps, the launching of the B Local Wisconsin movement, and the passing of Benefit Corporation legislation are signs that the winds of creating a more inclusive and sustainable state economy are strengthening.”

Individuals and organizations interested in supporting or joining this effort should contact Mark Starik, Founder of Always Be Sustaining, a soon-to-be Wisconsin Benefit Corporation, and Co-Chair of B Local Wisconsin, at mark.starik@gmail.com, or by calling 240-644-7842.  B Local Wisconsin gratefully thanks the following non-profit organizations for their support of the “B movement”:  Sustain Dane, Dane Buy Local, Wisconsin Sustainable Business Council, the University of Wisconsin Force for Positive Change, and the Doyenne Group.

For more information:






We’re not only a dental office. We are also a defender of the environment by purchasing 100% of our electricity through MG&E Greener Tomorrow program. 100% of our total carbon emissions are offset through our partnership with fellow certified B corporation Native Energy. That’s part of what makes us a BCorporation.

Embrace a better way of doing business.


We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation – the B Corporation – which is purpose-driven and creates benefit for all stakeholders, not just shareholders. As B Corporations and leaders of this emerging economy, we believe: That we must be the change we seek in the world. That all business ought to be conducted as if people and place mattered. That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all. To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Proud to be a B Corp!

Random Acts of Kindness Week: February 11-17, 2018.

You’re invited to join in the week-long celebration of kindness. Help turn the world kind by celebrating RAK Day and RAK Week. It’s our chance have fun being a little extra kind.


When you see the Certified B Corporation seal, you know the company behind the service meets the highest standards of social and environmental impact.

We’re proud to be a B Corporation!

Kudos to Adria, our newest Patient Care Coordinator for donating her beautiful hair to someone in need!

Adria donated a whopping 8” of her hair to Locks of Love! Locks of Love is a public non-profit organization that provides hairpieces to financially disadvantaged children in the United States and Canada under age 21 suffering from long-term medical hair loss from any diagnosis. They meet a unique need for children by using donated hair to create the highest quality hair prosthetics. Most of the children helped by Locks of Love have lost their hair due to a medical condition called alopecia areata, which has no known cause or cure. The prostheses they provide help to restore their self-esteem and their confidence, enabling them to face the world and their peers.

Adria, we think you’re beautiful inside and out!

Check out Adria’s before and after pictures.