| Reducing one’s carbon output is a commendable goal for any business, but for one Wisconsin practice, it’s just the latest step in the relentless pursuit of responsibility and transparency. GIVEN THE PANDEMIC, it’s perfectly understandable that businesses worldwide have postponed their most costly or ambitious plans until better times. Madison, Wisconsin’s Artisan Dental, however, isn’t one of them. Already a Certified B Corporation—a designation of social responsibility they received in 2017—and committed adherents to the business-for-good movement, Artisan’s owners forged ahead with their plan to become carbon-neutral while dealing with seismic upheaval from the virus. Read the full article |
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