There is a new trend arising in the investment world called impact investing. Impact investing means you’re investing for reasons beyond traditional financial success, but towards social and environmental successes as well. In simpler terms impact investing means filtering out investments that are not socially responsible (like tobacco companies, fossil fuel companies, etc) and instead making investments that align with your core values by considering their social and environmental impacts. Chris Walker, the World Business Council For Sustainable Development’s North American director said “A significant majority of employees would like their company to align social and environmental commitments with its retirement investment strategy – yet few fortune 500 companies do.” In fact 85% of millennials surveyed in a 2016 U.S. Trust Study said they consider their investment decisions as a way to express their social, political, and governmental values. Impact investing is not only beneficial for you, but for your employer as well. When you are connecting with people’s core values you are more likely to attract the best talent, increase employee engagement, and extend employee retention! Encourage your employer to advance their corporate sustainability goals while enabling their employees to save for the future. Impact investing is a win for employers, employees, and the world.
